nVision Marketing launches a new line of pet beds under Serta’s iComfort® brand name, using the same innovative foam technologies used in their best-selling line of mattresses today.

“We are very excited to offer Serta’s iComfort exclusive sleep technology in the pet market. The reduction of heat buildup makes for a more comfortable pet bed.”

–Randy Spence, President, nVision Marketing

iComfort® was developed by Serta in 2011 to help people find an alternative to traditional memory foam.  Every iComfort® product features breakthrough Cool Action™ Dual Effects® Gel Memory Foam.  This is the world’s first material to infuse both MicroSupport® and MicroCool+™ gels into premium memory foam for an extremely comfortable and supportive sleep surface while helping to reduce the heat build-up that can be associated with memory foam mattresses.

“Our pets are cherished members of our families and we are very pleased to be able to partner with nVision to bring the healthful benefits of Serta® iComfort® foam technologies to our beloved pets.”

–Kristi Morris, Director of Product Licensing, Serta, Inc.

Now, your dog can experience the same cooling comfort and support that you’ve come to expect from iComfort®, a rejuvenating sleep experience.

Meet Bella Rue. Our first canine super model.

Bella Rue is a Boston Terrier from Huntersville, NC. She loves playing with her favorite bouncy ball and enjoys Chik-Fil-A biscuts as a special treat!


Her unique talents include balancing objects on her head, enjoying trips in the car to visit Grammy, watching TV and sleeping under the covers in her owner’s bed. Serta Pet Beds is proud to have Bella Rue on our new website and feature her as our first canine super model!